Alle Artikel der Kategorie Communication
Catching the fever: sevenload enables professional viral video capaigns to increase in popularity with online users
As a social media network we experience continual success in promoting online videos and advertisements as viral seeding. This year will be no different as this trend continues to grow exponentially as an online marketing tool.
sevenload spreads videos online for well-known clients such as O2, Electronic Arts and Mercedes Benz, and coordinates viral seeding campaigns for media agencies as well as advertisers. Some of their clients include: Ethority, Crossmedia and Azionare.
How does successful viral seeding work?
sevenload’s Seeding Team plans and executes viral campaigns for their clients after intensive briefing. The content is then spread on various targeted social media networks and websites. In order to ensure a campaign’s success, sevenload first researches the most compatible user groups and then seeds the video content on the sevenload network as well on many other user group relevant communities. Such websites might be forums, blogs, niche sites focussed on the content’s topic, social bookmarking platforms and microblogging services. By making use of these portals, sevenload is able to quickly and efficiently seed a viral to a large, yet targeted global audience and catalyze its viral effect.
Further information about this topic can be found on our corporate site.
Drum Roll Please: New sevenload Show Designs!
The sevenload show pages have always been at the heart of sevenload and an integral part of how the site has grown and developed. That’s why we have an exciting announcement to make- the show pages have been reworked, redesigned and are now live! Our concept team, developers and designers have really outdone themselves this time.
A rehaul of the design templates was necessary, so from now on, content partners are able to choose from pre-designed background themes for their shows (branding for the shows is still however, a major part of the look and feel of the show pages). In addition to enhancing several of our standard features such as ratings and comments, we have also made a few updates such as adding a new “backstage” section that provides more in depth information about shows as well as links to direcltly to a content partner’s blog (if they choose). Furthermore, we’ve added a new “Become Active” section that lets you bookmark, share, recommend and even twitter your favorite episodes. Finally, also added an episode slider that lets you quickly browse all eiposodes.
We hope that you are also as impressed with the re-designs as we are and hope you enjoy your new show page(s). Check out the new features, including the much larger homepage player in 16:9 format (and in HD!) and video slider. If you have any questions or concerns regarding the new show pages, please let us know- we’re happy to answer any questions you may have.
