Alle Artikel der Kategorie Communication
The Future of TV begins with sevenload and BRAVIA Internet video
Today, the Social Media Network sevenload.com became an official partner on all Sony products with the BRAVIA Internet Video functionality. Just in time for the highly anticipated IFA 2010, sevenload’s IPTV program will be pre-installed on new Sony products and will offer more than 100 different video channels. sevenload has partnered with various content producers to make more than 3,000 free videos available for the launch on August 11, 2010. If you own one of these products, you will be able to experience this new content on new BRAVIA LCD TVs, Blu-ray players or new home theater systems by connecting them with the internet.
Users can quickly access sevenload’s daily updated entertainment program on any BRAVIA Internet Video enabled device as well as easily browse the videos with their remote control and discover the entire sevenload content catalogue. sevenload provides Sony with up-to-date video shows and selected premium TV content. You can enjoy six show genres featuring: music magazines, comedy and entertainment shows, the latest gaming magazines, and popular TV classics with “Lassie” or “Bonanza” – and of course, professional reports and documentaries from National Geographic and newspapers.
All of the videos are optimized to ensure the best viewing experience on the Sony BRAVIA LCD TVs, Blu-ray players and home theater systems. To connect to sevenload, you simply need to connect your BRAVIA Internet Video device to a DSL broadband connection via cable or WiFi. The new sevenload IPTV program will be enabled through a free update to Sony’s home theater products within 48 hours after activation.
Catching the fever: sevenload enables professional viral video capaigns to increase in popularity with online users
As a social media network we experience continual success in promoting online videos and advertisements as viral seeding. This year will be no different as this trend continues to grow exponentially as an online marketing tool.
sevenload spreads videos online for well-known clients such as O2, Electronic Arts and Mercedes Benz, and coordinates viral seeding campaigns for media agencies as well as advertisers. Some of their clients include: Ethority, Crossmedia and Azionare.
How does successful viral seeding work?
sevenload’s Seeding Team plans and executes viral campaigns for their clients after intensive briefing. The content is then spread on various targeted social media networks and websites. In order to ensure a campaign’s success, sevenload first researches the most compatible user groups and then seeds the video content on the sevenload network as well on many other user group relevant communities. Such websites might be forums, blogs, niche sites focussed on the content’s topic, social bookmarking platforms and microblogging services. By making use of these portals, sevenload is able to quickly and efficiently seed a viral to a large, yet targeted global audience and catalyze its viral effect.
Further information about this topic can be found on our corporate site.
Drum Roll Please: New sevenload Show Designs!
The sevenload show pages have always been at the heart of sevenload and an integral part of how the site has grown and developed. That’s why we have an exciting announcement to make- the show pages have been reworked, redesigned and are now live! Our concept team, developers and designers have really outdone themselves this time.
A rehaul of the design templates was necessary, so from now on, content partners are able to choose from pre-designed background themes for their shows (branding for the shows is still however, a major part of the look and feel of the show pages). In addition to enhancing several of our standard features such as ratings and comments, we have also made a few updates such as adding a new “backstage” section that provides more in depth information about shows as well as links to direcltly to a content partner’s blog (if they choose). Furthermore, we’ve added a new “Become Active” section that lets you bookmark, share, recommend and even twitter your favorite episodes. Finally, also added an episode slider that lets you quickly browse all eiposodes.
We hope that you are also as impressed with the re-designs as we are and hope you enjoy your new show page(s). Check out the new features, including the much larger homepage player in 16:9 format (and in HD!) and video slider. If you have any questions or concerns regarding the new show pages, please let us know- we’re happy to answer any questions you may have.
