Horse & Country TV
Giddy up!
sevenload is proud to present the branded Horse & Country TV show on sevenload.com.
Through sevenload, H&C TV will now have its own branded online channel that will showcase editorially selected H&C TV content. “We are thrilled to work with H& TV to further distribute their content. We believe that this partnership not only underlines our own content distribution strategy, but provides H& TV’s brand with another outlet for reaching a larger audience outside of traditional content distribution,” commented Axel Schmiegelow, sevenload’s CEO.
Link: 
Heather Killen, Chairman of H& TV, said: “The comprehensive strategy review and re-organisation we implemented on taking control of H& TV at the end of 2008 is now beginning to bear fruit. The H& TV business model is cross-platform and international, partnering with both sevenload and Web TV Enterprise is a timely move to extend our leading position in key overseas territories where interest levels in horse sport are high and growing”.
We’re thrilled to be able to present the sevenload community with this premium content and hope you’re as impressed with the show as we are!
Springtime – Time for Baseball
April is here. The days are getting longer. The weather is getting warmer. The grass is getting greener. With all these great things comes another great reason April is here – the start of baseball! America’s past time starts in the spring and brings with it the feeling of optimism.
Spring training baseball is all just a prelude to the real thing. Opening day in the beginning of April is an exciting time for fans of major league teams. Opening day always has great highlights and sevenload is happy to present you some of the best ones.
Check out our President throwing the first pitch!
Link:
The president was in Washington D.C for the Nationals-Phillies game and he threw out the ceremonial first pitch. I like the fact that he showed his team loyalty by wearing a White Sox hat.
Link:
As a Cubs fan its hard to pick this video as one of the day’s highlights since it is against my beloved team, but Jason Heyward hit a home run for the Atlanta Braves in his first major league game at bat. The crowd loves it and they have a lot to look forward to with him as he is the pre-season favorite to win rookie of the year.
Link:
White Sox pitcher Mark Buehrle made an amazing play on opening day that will be I’m sure even at the end of the year considered one of the best defensive plays of the season. This video is great because it is fun to hear all the different announcers reactions to his circus flip.
Spring has sprung. The weather is only going to get nicer from here and the new baseball season is officially under way. What a great time of year.
Catching the fever: sevenload enables professional viral video capaigns to increase in popularity with online users
As a social media network we experience continual success in promoting online videos and advertisements as viral seeding. This year will be no different as this trend continues to grow exponentially as an online marketing tool.
sevenload spreads videos online for well-known clients such as O2, Electronic Arts and Mercedes Benz, and coordinates viral seeding campaigns for media agencies as well as advertisers. Some of their clients include: Ethority, Crossmedia and Azionare.
How does successful viral seeding work?
sevenload’s Seeding Team plans and executes viral campaigns for their clients after intensive briefing. The content is then spread on various targeted social media networks and websites. In order to ensure a campaign’s success, sevenload first researches the most compatible user groups and then seeds the video content on the sevenload network as well on many other user group relevant communities. Such websites might be forums, blogs, niche sites focussed on the content’s topic, social bookmarking platforms and microblogging services. By making use of these portals, sevenload is able to quickly and efficiently seed a viral to a large, yet targeted global audience and catalyze its viral effect.
Further information about this topic can be found on our corporate site.
Drum Roll Please: New sevenload Show Designs!
The sevenload show pages have always been at the heart of sevenload and an integral part of how the site has grown and developed. That’s why we have an exciting announcement to make- the show pages have been reworked, redesigned and are now live! Our concept team, developers and designers have really outdone themselves this time.
A rehaul of the design templates was necessary, so from now on, content partners are able to choose from pre-designed background themes for their shows (branding for the shows is still however, a major part of the look and feel of the show pages). In addition to enhancing several of our standard features such as ratings and comments, we have also made a few updates such as adding a new “backstage” section that provides more in depth information about shows as well as links to direcltly to a content partner’s blog (if they choose). Furthermore, we’ve added a new “Become Active” section that lets you bookmark, share, recommend and even twitter your favorite episodes. Finally, also added an episode slider that lets you quickly browse all eiposodes.
We hope that you are also as impressed with the re-designs as we are and hope you enjoy your new show page(s). Check out the new features, including the much larger homepage player in 16:9 format (and in HD!) and video slider. If you have any questions or concerns regarding the new show pages, please let us know- we’re happy to answer any questions you may have.
Cooliris and sevenload- 3D Search Display Results
Are you ready for a new kind of search results viewing experience on sevenload? Yeah, we are too. So how about a 3D wall styled display that lets you surf through results faster than ever? That’s exactly what we’ve done, together the integration of our new partner Cooliris‘ application.
Now you can view photo and video search results in the normal detailed or thumbnail view as well as select to look at them on the sleek Cooliris 3D wall. To activate this feature, simply click on the Cooliris logo in the search results sidebar (next to the buttons for the detailed and thumbnail views). We think you’ll be impressed with the (seemingly) seamless loading time and how quickly and easily you can browse results- just run the mouse back and forth over the photos or videos you’re interested in viewing right on the 3D wall.
If you’ve already installed the Cooliris plugin, you can also choose to click on the “Launch Cooliris” link (which is located on the bottom right side under the navigation bar) to directly launch the 3D wall to view videos and photos in the full application. This feature is not available via the normal search results, however you can use it for all of the photos and videos on sevenload. If you’re interested in trying the feature out, you can download the Cooliris plugin here: http://www.cooliris.com/download-all.php
Here’s a preview of how the Cooliris 3D wall looks on sevenload:
We hope you enjoy this new feature and browsing the search results with the Cooliris plugin. As always, we’re happy to receive any feedback you may have.
Deutsche Welle Branded Web TV
Germany’s international broadcaster Deutsche Welle and sevenload are expanding their existing relationship and launching a “DW-TV” branded channel on the English version of sevenload.com. Eighteen Deutsche Welle productions will be made available to the international English-speaking sevenload community.
“The Internet is an important sales channel for Deutsche Welle,” said Petra Schneider, Sales Manager at Deutsche Welle. “Strong partners like sevenload help us to make our various online offerings available to our audience. sevenload’s international approach allows us to better promote our foreign language content around the globe.”
“We are delighted to be expanding our partnership with Deutsche Welle. By distributing their high-quality content in social networks and on web TV, they are able to enhance the online user experience worldwide”, emphasized Andreas Heyden, COO at sevenload.
News formats, including highlights such as the business program “Made in Germany”, the sports show “Kick off!” and the lifestyle program “euromaxx”, can be found on the new branded channel at www.sevenload.com/channels/Deutsche-Welle. Here’s an sample video from the show Discover Germany:
Link: 
If you haven’t checked out the branded channel yet, get on the bandwagon and browse the Deutsche Welle channel today!
3 Steps to Creating a Show!
Do you produce your own video content? Then we’d love to help you promote it in our web TV channels. Having a show on sevenload allows you to reach out to the community and show us what you’re made of!
To help you create a new show, we’ve recently enhanced and streamlined our show creation process. Now you’re only 3 simple steps away from to making a show.
Please note: it’s important you provide us with complete contact information as well as provide any links to your videos so we can check them out. Why not try it out now by applying here! You and our content team will be glad you did. 
Mitzi TV
Brand new for you sevenloaders- Mitzi TV in the Lifestyle channel.
Mitzi Szereto is an author, blogger, and expat among other things. Her show, Mitzi TV is dedicated to bringing you the craziest and zaniest of London life, boldly going where no man (or woman) has gone before. From the offbeat and bizarre to just plain lunacy, it’s all happening right here. So tune in to explore life from the mad side! (No straitjacket required.)
Link:
iApplicate
Currently, there are over 35 thousand iPhone applications available, and totals will continue to grow over the next few years. Wouldn’t you like to know which apps fit a specific need, which apps to avoid, and which ones just flat out rock? This is where iApplicate comes in, a web-based program (and now new show on sevenload!) that reviews and evaluates iPhone app functionality.
The show is intended to inform users, helping them decide which apps are the perfect apps to buy. iApplicate is produced by Oktane Micro Media, a new media company driven by
developing affinity media strategies, video marketing campaigns and engaging digital properties that quench the insatiable thirst of a media-hungy marketplace
We think they rock.
Here’s a little peak at what the guys at Oktane have come up with for the Dane Cook Global application:
Link:
Feature Updates
Hey sevenloaders- we realize that we haven’t given you an official update about any new features for quite some time. So today, we’d like to give you the chance to find out what’s new on sevenload.
Video Deep-Linking
Our deep-linking function is a really cool way to show your friends exactly where the best part of a video is- without the fuss of waiting for the punchline. To deep-link a video simply enter #t= followed by the exact minute and second that you want to link. For example: #t=9m33s will take you directly to the 9 minute 33rd second mark in the video. This feature also simplifies bookmarking and saving your favorite part of a video so you can watch it again later and/or post it for your friends on facebook and Twitter. Here’s an example link: http://en.sevenload.com/videos/ibZPN8b#t=9m33s
RSS-Feeds
A lot of you have asked if it’s possible to subscribe directly to a show’s RSS-Feed so that you can stay up to date with the newest episodes. Well sevenloaders, your wish is our command! You now have the ability to subscribe to a single show’s feed directly. We’ve even taken this a step further and also added feeds for tracking the activities of a specific channel, subchannel and/or show.
Improved Portal Selection
You’ve probably noticed that sevenload is continously expanding into new countries and creating new portals for them as we go along. This led to our dropdown portal selection menu to become rather longer. So long in fact, that we decided to do something about it. From now on, when you click on the flag representing the country portal you’re currently on a new portal selection window will pop up as an overlay giving you a great overview of all the sevenload portals.
Editing Comments
This is a feature that we’ve re-integrated: the ability to edit a comment after you’ve posted it. This handy feature lets you either adjust your message and/or fix any little typos that might have slipped in.
Cooliris-Integration
If you’ve installed the Cooliris Plugin, you can also use it to browse sevenload videos. Simply activate the plugin while on our homepage and use it to discover photos and videos in a new and exciting way.
